Wednesday, August 6, 2008

Docomodake marketing Strategy

DoCoMo has developed a campaign to promote Docomodake in public events at home and abroad. The USA debut event is a Docomodake art exhibition in New York City (201 Mulberry St.) Today this smiling mascots of DoCoMo have literally mushroomed into ubiquitous symbols of happiness. Docomodake appear everywhere in Japan, used widely as mobile phone accessories, phone-game and picture-book heroes, stuffed toys and much more
ntt-docomo%27s-mushroom-characters-appear-in-new-york-city-art-exhibition

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