
Content Quality Control
We are committed to upholding the available quality content through the i-Menu. All content is continually updated, enhanced and designed to support clarity and application. The value of mobile Internet services is judged by subscribers according to the content quality. Therefore, the provision of high-quality content is a vital means of attracting customers.
All i-Menu content is authorized by NTT DOCOMO, while quality is maintained by setting high operability standards and offering quality services. Other content providers complement these services via their own sites as demand dictates. The i-mode service Is thus energized by attracting more subscribers, enabling added high-quality content.
Simple Pricing System
We collect monthly information charges for the i-Menu listed content providers via a consolidated bill for all mobile phone activities, thus eliminating the need for provider billing. This arrangement reduces expenses for the content partners and encourages them to generate high-quality offerings to attract new subscribers, thereby boosting their profits. Additionally, we are able to generate incremental revenue by charging a small commission for the clearinghouse billing system service.
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