Business Model (part1)

Ingenuity is exemplified in the i-mode business model with an outstanding example of the NTT DOCOMO platform. It synchronizes all value chain aspects, ensuring that, content, quality, wireless technologies and user experience all evolve at an optimal pace. The billing system is streamlined by bill consolidation, with DOCOMO now collecting information access fees on behalf of i-Menu-listed content providers.
Business Strategy

i-mode has been extraordinarily successful in Japan. This is because of its outstanding convenience and it's unique business model. Its reliance on this system offers an innovative approach to the mobile service value chain and to wireless service / Internet relationships.

We collaborate closely with equipment manufacturers, content providers, and other platforms to ensure that wireless technology, content quality, and user experience evolve jointly. This synchronization guarantees that customers, partners and shareholders share interests with end-user's, thus enabling all parties to maximize value and to continue to improve the quality of products and services connected with i-mode.

Moreover, it has been our mission to make i-mode operationally as simple as possible. By adopting an HTML subset we have made the creation of sites exceptionally simple. We have also enabled the compatibility of many other standards including: GIF, Java, MIDI, Macromedia Flash, and HTTP.

We have also been promoting beneficial alliances with a variety of international partners, including content providers, overseas operators, ISPs, software developers and manufacturers. These alliances endorse our international coverage; encourage the development of new collaborative products, and offer i-mode users the most cost-effective, high-quality products and services available globally.

As mobile services evolve and data traffic increases, our unique joint business approach enables major competitive advantages in the global communications markets. Our success stems from our ability to create "win-win" situations for all of our partners and shareholders.