Credit Card

By embedding in the cellphone a computer chip or other type of memory device, a phone can double as a credit card. The chip performs the same function as the magnetic strip on the back of a credit card, storing account information and other data necessary to make a purchase.

Does Annual Report reflect Good Business Strategy, a year before?

This page presents the NTT Docomo Annual Reports from 1998 - 2006.

Download them (at least do the FY2006)...

Let's discuss it...

OOT: Japanese Cellular Phones FAQ

This link goes to the

Japanese Cellular Phones FAQ

it also mention some of the Docomo fact about the network & cellphone

see there about why is the Japanese phones are very exclusive

I think it's about EGO...
the Japanese always want to be ONE STEP AHEAD... especially in technology deployment
you can see there WHY....

Docomo + Google = YouTube videos

"On January 24, 2008, NTT docomo has announced that they made connections with Google. By doing this, all models after the FOMA904i models are able to view YouTube videos."

taken from wikipedia.com

GOOGLE??
wow!!!

one step more to going GLOBAL !!!
with google, docomo is even overpowered...
making us envy of the Japanesse...

The first in the world to apply i-Mode....Docomo

- TAKEN OPPORTUNITY... the first to apply i-mode in the WORLD
- Strength : as the pioneer, everyone will always remember and think you're the best... but you have to keep the quality as pristine as ever

Docomo Market Share is the biggest...

is it STRENGTH ?????
Market Domination above 30% is awesome....
but then Docomo do it above the HALF OF THE MARKET

I think Takeo Tsukada (from IDO Corp., -one of Docomo rival-) quotation is right;
"DoCoMo is like a huge sumo wrestler overpowering the market. There's nowhere left for it to go but overseas."

Docomo 'OTHER BUSINESS'

All this time I think Docomo is just an ordinary cellular operator.
I guess it's just like Telkomsel, XL, or Indosat, here in Indonesia,
but I was wrong...
Docomo is an "OCTOPUS"...........

see below, and you'll know why do I think like that !!!

NTT Docomo CSR (Corporate Social Responsibility)

I believe that CSR is one of the 'Good Morale' Business Strategy.
People will see that the company 'CARES', so the company image will be positive.
I'm sure that it "HELPS" to increase the market shares...

This picture below shows the CSR 'blueprint' of NTT Docomo

Docomo Stock Quotes

Docomo Investment in International Operators

Not only having offices & R&D overseas, NTT Docomo also invests on some International / Overseas Operators... not the bigest shares, but "ENOUGH"

Docomo Overseas

As long as I know, NTT Docomo are located "ONLY" in Japan,
but then I found this:

NTT Docomo Shareholders

Corporate Code of Ethics

In my humble opinion, exelent business strategies are nothing
without shared values & code of ethics.

Here's the ten code of ethics at NTT Docomo :

Company History & Milestone of NTT Docomo

History

The history of NTT DOCOMO is the history of mobile communications in Japan itself. From launching the mobile Internet service platform to our creation of a global standard for the next generation of mobile communications, the list record of technological and business achievements is remarkable.

NTT DOCOMO is Japan's leading mobile communications operator. With over 53 million subscribers as of March 2008, DOCOMO accounts for more than half of Japan's mobile phone market and has one of the largest subscriber bases of any mobile phone company in the world. Established in July 1992 to take over the mobile communications business of Nippon Telegraph and Telephone Corporation (NTT), NTT DOCOMO launched its first digital cellular phone service in the next year.

Milestones

taken from www.nttdocomo.com

Docomo's New Brand Statement

taken from www.nttdocomo.com

Docomo Subscriber Growth

taken from www.nttdocomo.com

Future Technology on docomo -> strategic business strategies?

Innovating dreams

Our goal is to create a broad array of exciting new services - services that will bring undreamed-of convenience to people everywhere.

• Audio Barcode : a barcode that allows data to be carried and transmitted on sound waves in the audible range.
• 3D Display System : a portable display system that enables 3D images to be seen without glasses.
• Toward 4G : visionary research into the technology that will enable the future: fourth-generation mobile telephone technology.
• Super 3G (LTE) : an evolution of 3G systems that will enable high-speed data transmission of up to 300Mbps in downlink.

Researchers at NTT DOCOMO have a clear vision of the future. A future that will unite all of the above advances and many more, to create a world where people can communicate at a higher level, regardless of time and space.

taken from www.nttdocomo.com

About NTT DOCOMO

The revolution that began with the invention of the mobile phone is changing the world, and NTT DOCOMO has always been at the leading edge of this revolution. Providing a wide variety of leading-edge mobile multimedia services to more than 53 million customers, NTT DOCOMO is one of the world leaders in mobile communications. Docomo’s 1999 launch of i-mode, the world's most popular mobile internet service providing e-mail and internet access to over 48 million subscribers, and then FOMA in 2001 as the world's first 3G mobile service based on W-CDMA transformed the landscape of mobile communications in Japan and won the DOCOMO brand global recognition. But these were just the first steps toward Docomo’s goal of transforming the mobile phone in to a "Lifestyle Infrastructure." Introduced only recently, Docomo’s "Osaifu-Keitai" (mobile phones with wallet functions) which multiplies the convenience of the handset with cashless transactions for everything from riding the subway to shopping already has more than 29 million subscribers - a perfect example of how NTT DOCOMO is not only leading in the field of mobile communications but redefining its role in user's life.

Through the branch offices and wholly owned subsidiaries in Asia, Europe, and North America, and in strategic alliances with mobile and multimedia service providers in Asia-Pacific and Europe, Docomo is expanding global reach. NTT DOCOMO will continue to help user's communicate seamlessly around the world and redefine the role of mobile communications in user's lives.

Docomo Medium- and Long-Term Management Strategies

To respond to the increasingly harsh market conditions, Docomo corporate group has decided to renew its brand taking advantage of the opportunity presented by the announcement of "New DOCOMO Commitments"and to reorganize its operational structure centered on the consolidation of eight regional subsidiaries into a single entity under NTT DoCoMo, Inc., while focusing on the following three priority policies in our business management: (1) enhance our competitiveness by strengthening the foundation of our core business, (2) grow revenues through new value creation, and (3) facilitate cost reduction and efficiency improvement.

i-mode Disaster Message Board Service

The NTT DoCoMo Group provides the i-mode Disaster Message Board Service (in Japanese and English versions). This service enables subscribers to check on the safety of loved ones with their mobile phones during a major disaster.

When a major disaster does occur, the service becomes available with a link added to the top iMenu reading "Disaster Message Board" in English.

The function to confirm others’ conditions using their mobile phone numbers has been enhanced.
If no messages are registered from the mobile phone number of the person you wish to check the condition of, you can request that person register his or her information.
(A Disaster Message Board Request Mail is sent from the Disaster Message Board Center to the person you wish to register a message. However, this is limited to i-mode subscribers.)

Service Architecture for BlackBerry

About the BlackBerry Internet Service
The BlackBerry Internet Service is managed by Research In Motion. It allows BlackBerry smartphone owners to access up to 10 supported email accounts, including those of popular providers such as OCN Mail and Google™ Mail, without the need to install and manage enterprise server software. Push-based BlackBerry architecture enables email to be delivered automatically to the user’s smartphone for easy and efficient management of email while on the go.

NTT DOCOMO to Launch BlackBerry Internet Service

NTT DOCOMO, INC. announced that on August 1 it will launch the BlackBerry® Internet Service for direct connection to the Internet without the need for a dedicated server, responding to requests from individuals, as well as small to midsize businesses, who want a simple, convenient, low-cost system for Web browsing and e-mail with their BlackBerry 8707h™ smartphones in Japan.

The BlackBerry 8707h will be sold through the company's Online Shop, Corporate Business Division and DOCOMO Shops' corporate business sections on August 1.

Corporate Strategies - 3 Priority Policies

1) Enhance the competitiveness by strengthening the foundation of our core business
Docomo will:
* Work to enhance the level of satisfaction of customers who are using Docomo's group services, and provide products and services attaching utmost priority on strengthening the ties with customers.
* Continually strive to reinforce their overall competitiveness by constructing high-quality and stable networks, improving their after-sales support, offering affordable billing plans and enriching their handset lineup, etc.
* Endeavor to standardize and strengthen the services offered to their customers by integrating the eight regional subsidiaries with NTT DoCoMo, Inc. and reviewing their business processes.

(2) Grow revenues through new value creation
Docomo will :
* Explore opportunities to expand revenues in areas where further growth can be expected, for example, by enlarging our mobile credit business, facilitating widespread adoption of international roaming services provided in cooperation with overseas cellular operators and increasing solution proposals to enterprise customers.
* Strive to provide highly value-added services that can improve the convenience of customers, for example, search-related content services on cellular phones and user-behavior assistance functions tailored to customers' lifestyles and preferences, etc., through collaboration with external partners.
* Continue their efforts to build high-speed and high-quality networks suited to customers' spheres of activities and service usage scenes. They will also take up the challenge to create new services that will make their customers' lives richer leveraging these foundations.
* Seek to further expand their business domains, both in Japan and abroad, through strategic investments in and/or alliances with partner companies.

(3) Facilitate cost reduction and efficiency improvement

* Docomo will work to cut network costs by reviewing their operational processes and facilitate a more efficient use of distributor commissions by promoting the adoption of new handset purchase methods.
* Taking advantage of opportunity presented by the consolidation of the eight regional subsidiaries into a single entity under NTT DoCoMo, Inc., Docomo will aim to speed up theirdecision-making as well as to improve their overall business efficiency by optimizing our call center and other sales/after-sales support-related operations, and achieving the integration of administrative and common operations.

Corporate Strategies - New DOCOMO Commitments

New DOCOMO Commitments -Vision for Transformation-
(1) Refine the brand and strengthen ties with the customers

(2) Solicit and incorporate feedback from customers so that Docomo continue to exceed their customers' expectations

(3) Continue to innovate so that they can earn the respect and admiration of people worldwide

(4) Become an organization whose energetic staff is capable of overcoming all challenges in pursuit of the corporate vision

Docomo's Organizational Structure

Osaifu Keitai

"Osaifu-Keitai" is a registered trademark of NTT DoCoMo, Inc. in Japan.
"Osaifu-Keitai" refers to mobile phones equipped with contactless IC card, as well as its useful function/services enabled by the IC card. With this function, mobile phones can be utilized as electronic money, credit card, electronic ticket, membership card, airline ticket, and more.

"Osaifu-Keitai" is also a name of mobile phones with wallet functions service.


Evolving from the convergence of i-mode technology and contactless IC card technology, the "Osaifu-Keitai" service enables the integration of such services in your mobile phone. The i-mode capability is thus rapidly expanding from the communications field to now provide significant life style enhancements.

It is :
* More useful than your wallet
You can place the functions of bills and coins as well as point cards, tickets, etc. in your mobile phone and carry them with you all the time.

* More useful than regular cards
You can check the credit balance, point totals, and purchase history on the mobile phone screen, and use the i-mode network to add e-money credit, download tickets, or pay for products and services.

i-mode

i-mode is a mobile Internet service that has caused a revolution in both business and private lifestyles in Japan. 48 million subscribers have been attracted to this service since its start in February 1999 and currently more than 95,000 Internet sites are providing a variety of contents.

Docomo collaborates closely with equipment manufacturers, content providers, and other platforms to ensure that wireless technology, content quality, and user experience evolve jointly. This synchronization guarantees that customers, partners and shareholders share interests with end-user's, thus enabling all parties to maximize value and to continue to improve the quality of products and services connected with i-mode.

Moreover, it has been Docomo's mission to make i-mode operationally as simple as possible. By adopting an HTML subset we have made the creation of sites exceptionally simple. We have also enabled the compatibility of many other standards including: GIF, Java, MIDI, Macromedia Flash, and HTTP.

They have also been promoting beneficial alliances with a variety of international partners, including content providers, overseas operators, ISPs, software developers and manufacturers. These alliances endorse our international coverage; encourage the development of new collaborative products, and offer i-mode users the most cost-effective, high-quality products and services available globally.

i-mode collaboration concept


i-mode billing system structure

Services in Docomo now

Services in Docomo now:
* i-mode
* Osaifu-Kentai
* International Services
* Miscellaneous services

docomo

1. NTT DoCoMo meluncurkan teknologi yaitu ponsel yang cara pengoprasiannya menggunakan mata. Dengan cukup melirik ke kanan atau ke kiri dan ke atas dank e bawah. Produk ini menurut nara kurang efisien karena manusia selalu reflek untuk berkedip. Bisa ngabisin pulsa tuch kalau berkedip kita selalu menelpon orang lain.

1. NTT DoCoMo selalu menjadi yang terdepan dalam teknologi mobile. Penduduk Jepang sudah memainkan multimedia game saat konsumen Amerika masih menjajal SMS pertamanya. Teknologi 3G juga muncul pertama kali di Jepang. Sekali lagi NTT DoCoMo membuktikan kehebatannya dengan percobaannya ini. NTT DoCoMo sedang mengadakan percobaan sistem Super 3G yang memiliki kecepatan download hingga 300 Mbps. Super 3G ini merupakan pengembangan dari teknologi HSDPA dan HSUPA. Dengan teknologi Super 3G ini transmisi data berlangsung lebih cepat dan lebih meningkatkan efisiensi spektrum.Untuk mencapai kecepatan transmisi data hingga 300 Mbps, Super 3G menggunakan empat antena Multiple-Input Multiple-Output (MIMO) pada BTS (pengirim) dan mobile station (penerima).Pada percobaan ini NTT DoCoMo mencoba fungsi sistem Super 3G ini dalam hal suara, gambar, game, video, dan aplikasi lainnya yang akan digunakan pada Super 3G. Rencananya, pengembangan sistem ini dijadwalkan selesai pada tahun 2009.

docomo?

The name docomo is officially an abbreviation of the phrase, "do communications over the mobile network", and is also from a word dokomo, meaning “everywhere” in Japanese.

taken from wikipedia.com