Apple's iPhone in Japan: Where's DoCoMo

While DoCoMo, the former incumbent, has long been accustomed to dominating Japan's mobile market, they've been locked in a fierce price war with Softbank and number two carrier KDDI, which have begun to make inroads into its market share. For the first time in twelve years that the Japanese telecoms regulator has been keeping records, DoCoMo's slice of the market has dipped below 50 percent?at 49.7 percent to be exact. DoCoMo may be in danger of losing more customers to Softbank over the deal.